Your Brand's Guide to Success with ShopDot Pet Pros

As a pet brand on ShopDot, you’re in front of a growing network of trusted pet professionals—groomers, trainers, daycares, boutiques, and more—who curate products on their storefronts for the pet parents they serve. Sellers can now discover products and brands through the new Discovery page in the Seller portal, where they compare availability, earning potential, and more at a glance. Your job: make it easy for them to say “yes.”

Here’s a practical playbook to help your brand stand out, get added to more storefronts, and turn trials into repeat sales.

1) Keep Products Available and Up to Date

Sellers can’t recommend what they can’t reliably get. Consistent availability signals professionalism and makes you a safe bet for repeat sales.

• Keep your best sellers in stock—going out of stock means missed orders and lost momentum.

• Avoid carrying just one or two of an item; thin inventory often leads to order cancellations.

• Keep your product listings current: refresh images, titles, and details; remove discontinued items so Sellers don’t add what you can’t fulfill.

  • Remember: there’s a Customer View of your listings—check how your pages look to ensure they’re clear, accurate, and compelling.

• Run quick weekly or monthly audits so counts and SKUs are accurate.

A thoughtful rollout helps you learn what resonates without creating operational stress. Prove it small, then scale what works.

• New to e-commerce? Start with your top performers to stay in control. You do not have to activate all your products at once on ShopDot.

• If you’re experienced, launch more broadly—just make sure inventory, categories, and fulfillment are dialed in.

Test new product types, learn what resonates with Sellers and their customers, and build momentum through data and feedback. Growth on ShopDot is about progress, not perfection — start with what works, then refine and scale with intention.

3) Put Products in the Right Place

If your products are easy to find, they’re easy to add. Clean categorization is one of the quickest ways to boost visibility.

• If you’re exploring where to begin, Discovery’s most active categories — Food & Treats, Toys & Enrichment, Grooming & Health, and Leashes & Collars — are great places to start or to position your top items for visibility.

• Categorize accurately from day one—misplaced items get skipped.

• Re-check categories as your catalog grows and evolves.

4) Ship Accurately

Speed gets you in the door; consistency keeps you there. Reliable and realistic shipping sets clear expectations for both Sellers and pet parents.

• Aim to ship within a few business days—it’s the standard.

• If items are made-to-order, set realistic ship times and note it in your Profile.

5) Offer Samples—and Get Featured

Pros love to try before they recommend. Samples build trust quickly and can get you extra visibility. You can set your Sample preferences within Settings.

• Brands that offer samples are highlighted on the Discovery tab—more eyes, more adds.

• Include simple materials that make trying (and selling) easy.

6) Price with Intention

Be competitive, but also thoughtful.

• Compare your pricing to similar products, and consider how commissions or free shipping affect Seller profitability.

• Sometimes covering flat-rate shipping or offering a short-term promotion can make your brand the easier “yes.”

• Balance Seller payout with customer value for long-term loyalty

7) Engage Beyond Your Product Listing

Once your catalog looks great and your operations are dialed in, invite your network to join you on ShopDot and create relationships with Sellers within the network

• Follow up quickly when a Seller adds your product to their storefront.

• Send a short announcement to pet pros (retailers, groomers, and trainers) in your network letting them know they can carry your products via ShopDot—no inventory required on their side.

  • Include your the ShopDot Seller sign up link and any incentives (samples, free shipping thresholds, promos).

• Share a simple “how it works” blurb so it’s effortless to get started.

• Announce your ShopDot partnership on social media and in your newsletter — tag @ShopDotApp to amplify your reach.

Building a strong presence on ShopDot comes down to combining solid operations with thoughtful, Seller-friendly choices: keeping items in stock, categorizing clearly, shipping reliably, and making it easy for pros to try your products. By keeping your operations smooth, your brand story clear, and your products easy to discover, pet pros will be delighted to say “yes” to your offerings.

Ready to take the next step?

Log in to your ShopDot Brand portal to review your listings and make sure you’re showing up at your best.

Every small update moves your brand closer to the top of Discovery.