Petcare Marketing Toolkit: October Edition

Hello ShopDot Pet Community! October is cozy, colorful, and packed with chances to connect with pet parents. This month, lean into fall vibes—think pumpkins, crunchy leaves, and comfy gear—while promoting wellness, adoption, and fun seasonal activities. Let’s make October full of wagging tails and warm hearts!

📅 October Pet Holidays:

Use these dates to theme your promotions or content:

• October (All Month): Adopt a Shelter Dog Month

• October (All Month): National Pet Wellness Month

• October (All Month): National Women’s Small Business Month

• October 3–9: Animal Welfare Week

• October 18: National Fetch Day

• October 29: National Cat Day

🛍 “Adopt a Shelter Dog Month” Spotlight

Calling all Rescues & Shelters on ShopDot Pet! October is Adopt a Shelter Dog Month, and it's the perfect opportunity to shine a spotlight on your incredible work and boost your ShopDot Pet storefront!

Here's some ideas on how to make the most of it:

• Curate a "Welcome Home, Pumpkin!" Collection: Create a special collection on your storefront featuring all the essentials for new adopters—think cozy beds, durable toys, training aids, and nutritious treats.

• Share Success Stories: Use your social media to highlight recent adoptions and the happy pets thriving with their new families, linking back to your storefront for new adopter essentials.

📸 “National Fetch Day” (Oct 18)

Perfect for walkers, daycares, trainers:

• Share a reel of your best fetch spots with fall foliage in the background.

• Feature dogs using your favorite outdoor picks from your storefront in the post or email.

• Caption idea: “Fall > everything other season. Stock up on our go-to autumn gear and make every toss count! Shop our picks on our storefront.”

🍁 Fall Wellness Push

• “Fall for Wellness”: Encourage annual checkups, weight checks after summer, skin/coat support, and enrichment for rainy-day boredom.

• Share 3 quick tips in a carousel: paw care for leaf-litter walks, layering for chilly mornings, and indoor enrichment ideas.

Email + Social Media Ideas:

Fall Email to Pet Parents

✉️ Email Template Subject: Cozy Up to Fall With Pet Wellness + Seasonal Picks

Hi [Client Name],

Happy fall! As the leaves change, it’s the perfect time to refresh your pet’s routine—think cozy layers for crisp walks and wellness support as temps drop

To make it easy, I’ve curated my favorite fall-ready picks from women-led and pet-first brands. These are products I trust and love using with my own clients.

🍂 Our October Top Picks:

• GoldPaw, Duluth Double Fleece Hot Pink/Cornflower – Keep your dog toasty in their reversible fleece.

• Moko, Manuka Paw Balm – Provides relief from dryness and cracking caused by change in weather.

• Rooted Owl CBD, Mobility & Calm CBD + CBG Freeze-Dried Bites for Dogs – Elevate your pets health this season with vet recommended, USDA Certified Organic ingredients.

• LYX, Hydration Mix for Dogs – With more hikes and fetch sessions in crisp weather, a quick “water upgrade” helps dogs rehydrate faster so they can keep adventuring.

Browse the full fall collection on my storefront: [Insert your ShopDot Pet storefront link].

Stay cozy,

[Your Name / Business Name]

📲 Social Post Ideas (use fall photos: leaves, pumpkins, blankets)

Feature products from your storefront using these ideas:

• Reel: “What’s in my Fall Dog Bag?” quick pack-and-go with your featured items.

• Story Polls: “Pumpkin patch or leaf trail?” “Lightweight fleece or full jacket?”

• Feature Friday: Shout out a women-owned brand on ShopDot for National Women’s Small Business Month.

Theme: Celebrate National Fetch Day with your community.

How It Works:

• Entry: Followers post their pet’s best fetch moment among fall leaves.

• Tagging: Must tag your business and use a unique hashtag, e.g., #FetchWith[YourBusiness].

• Duration: Oct 12–Oct 19 to capture the holiday.

• Judging: Creativity + joy factor + fall vibe.

• Prize Ideas:

  • Free training session

  • A product from your ShopDot storefront