Petcare Marketing Toolkit: June Edition

Hello ShopDot Pet Community! June is bursting with opportunities to connect with pet owners and boost your business. This month, we're focusing on summer-themed promotions, outdoor safety tips, and celebrating the special bond between pets and their people. Let's make June a month of growth and happy tails!

📅 June Pet Holidays

Use these dates to theme your promotions or content:

• June 8: Best Friends Day

• June 20: Take Your Dog to Work Day

• June 21: First Day of Summer

• First week of June: Pet Appreciation Week

• June (All Month): Adopt-a-Cat Month

📸 “Take Your Dog to Work Day” (June 20)

Perfect for walkers and daycares:

• Share behind-the-scenes of dogs in your workspace.

• Post a story or reel featuring happy clients using products from your storefront in this post or email.

• Caption idea: “We bring the pups—and the gear that makes workday adventures easy. Shop our fave picks on our storefront!”

🛍 First Day of Summer Promo (June 21)

Run a one-day flash promo:

• “Summer Kick-Off: Shop My Picks for Outdoor Fun” - create a collection in your ShopDot Pet online storefront highlighting summer-themed products.

• Offer a giveaway entry (free nail trim, extra walk, or pet treat) for anyone who purchases from your storefront that day.

Email + Social Media Ideas

✉️ Email Template: Spring Into Summer with Must-Have Pet Gear

Hi [Client Name],

As we head into summer, now’s the perfect time to gear up for outdoor fun with your pup! Whether you're planning hikes, beach days, or just longer walks in the sun, I’ve got some recommendations that make it easier and more enjoyable.

Check out these summer friendly pet products I personally recommend—including water-friendly leashes and accessories from great brands including Springer Pet and Spleash. These brands are all about keeping your pets happy and safe all summer long!

🌞 Top Picks for Summer Adventures:

• Springer Dog Travel Bottle – a portable water bottle and bowl in one!

• Spleash Handle Attachment – turns your leash into a water sprayer!

• Healthy Paw Life Flea and Tick Spray- Soothe summer itchiness and protect against fleas & ticks with this paw-perfect essential!

• The Petologist Unscented Refresh Powder – Eliminate odors and soothe skin irritation in one easy step with this gentle, all-in-one powder for dogs!

• Googipet Allergy & Immune Support Chews for Dogs - Boost your dog's defenses with chews that fight allergies and support immunity!

• Waggle RV Cam AI Mini – Keep an eye on your furry co-pilot with this smart, compact camera designed for RV adventures and travel!

Click here to shop these products and more via my storefront: [Insert your ShopDot Pet storefront link].

Let’s make this your pet’s best summer yet!

Best,

[Your Name / Business Name]

Send a email and post on your socials a fun “Meet the Pets of [Your Business Name]” this month—your team’s pets, client pets (with permission), or your pet of the week. Tie it in with Take Your Pet to Work Week.

Contests

Social Media Contest #1: "Summer's Hottest Pup"

Launch a social media contest that celebrates summer fun and showcases your expertise! This contest is designed to boost customer engagement and drive new appointments or sessions.

Contest Theme: "Summer's Hottest Pup" or "Pawsome Summer: Share Your Pet's Best Look & Win!”

How It Works:

1. Entry: Encourage your followers/clients to post a photo of their pet enjoying a summer activity (e.g., playing at the beach, lounging by the pool, hiking in the woods) on Instagram or Facebook.

2. Tagging: Participants must tag your grooming/training/daycare business in their photo.

3. Duration: Run the contest for a week or so in June (e.g., June 10th - June 24th).

4. Judging: Select a winner based on creativity and how well the photo captures the spirit of summer fun.

Social Media Contest #2 : "June's Most Loved Pet Makeover”

This contest focuses on showcasing the transformative power of your grooming services and encourages community voting to determine the winner.

Contest Theme: "June's Most Loved Pet Makeover- Get that Coat off for Summer!" or “Summer's Coolest Cut: Pet Makeover Contest!” or "Beat the Heat: June's Pet Grooming Glow-Up Contest!”

How It Works:

1. Entry: Pet owners submit "before and after" photos of their pet's grooming transformation at your salon.

2. Submission/Tagging: Entries are submitted either by posting on their own social media (tagging your business) or directly to your business via email.

3. Photo Collage Creation: Compile all valid photos and create a collage of the before and after to post on Instagram and Facebook. You can use apps like Canva or PicCollage.

4. Voting Period: Announce a voting period where you upload a story on your Instagram and Facebook where your followers/clients can vote.

Benefits of Social Media Contests:

• Increased Engagement: Voting encourages broader participation and sharing.

• Community Building: It fosters a sense of community among your clients and followers.

• Visual Showcase: It provides a powerful visual demonstration of the value of your grooming services.

Prize: Offer a grand prize that's enticing to pet owners, such as:

• A free grooming session

• A gift certificate to your business

• One item on your ShopDot Pet storefront

As the summer season kicks into high gear, pet owners are more active and engaged than ever with their four-legged companions. June's mix of holidays, warm weather prep, and outdoor activities creates the ideal environment to showcase your services and connect with new clients.