Build a Website That Works: A Pet Pro's Guide to Attracting and Keeping Clients Online

Building a website for your pet care business—whether you’re a trainer, groomer, or daycare provider—is more than just putting up a digital sign. It’s about creating a platform that attracts new clients, builds trust, and makes it easy for pet owners to choose you over the competition. Here are five concrete ways to ensure your pet service website helps your business thrive:

Showcase Your Services and Credentials Clearly

Visitors should understand what your business offers and why they should trust you with their pets. Clearly outline your services—whether that’s group training classes, in-home grooming, or overnight doggy daycare. Be sure to include any certifications, licenses, or years of experience. Add authentic photos of you, your team, and pets you’ve worked with to make it personal and credible. A “Meet the Team” section can go a long way toward building trust.

Enable Easy Online Booking and Inquiries

Your website should work for you even when you're off the clock. Embedding a seamless booking tool—like Calendly or your scheduling software’s widget—allows pet parents to book or request info 24/7. Include an easy-to-use contact form for those who just want to ask a quick question. The fewer clicks it takes to schedule a service, the more likely visitors are to become paying clients. Don’t forget to also include a phone number and email as well!

Feature Real Testimonials and Reviews

Word of mouth matters—and in the digital world, that means client testimonials. Highlight reviews from happy customers along with photos or mini case studies showing pet transformations (like a fearful dog becoming confident after your training sessions). This kind of social proof builds credibility and can often tip a hesitant visitor into becoming a client. Bonus: link these stories to products on your ShopDot Pet storefront to recommend helpful tools your clients can buy.

Provide Helpful Content and Resources

Want to stand out as more than “just another pet service”? Offer value through blog posts, FAQs, or downloadable resources like “5 Tips to Calm Your Dog Before Grooming.” This positions you as a trusted expert and gives potential clients a reason to return to your website. Content also helps with SEO—so you’ll be easier to find when someone searches for services like yours in your area.

Is Your Website User-Friendly?

Take a step back and browse your website like a new visitor. Is it easy to find your contact info? Do pages load quickly and work on both desktop and mobile? Is the language friendly and clear—not too formal or cluttered with jargon? A user-friendly website reduces bounce rates and increases conversions. Make sure your navigation is simple, your text is skimmable, and your call-to-action buttons stand out (e.g., “Book Now” or “Get in Touch”).

Integrate Your ShopDot Pet Storefront

Including your ShopDot Pet online storefront on your website is a smart way to showcase the products you trust and recommend. It not only provides added value to your clients by giving them easy access to high-quality pet products, but it also creates a new stream of fundraising or revenue for your business. When pet parents see that you’ve handpicked items for their pets, it builds trust and increases engagement on your site. If you need help integrating your storefront, please reach out at [email protected].

By focusing on these key areas, your pet care website can become a powerful tool to attract new clients, build loyalty, and grow your business long term. A website isn’t just a digital presence— it’s your 24/7 salesperson, customer service rep, and brand ambassador.

Check out this awesome website built by one of our trainers— Inspire Canine Behavior Counseling & Training. She’s even integrated her ShopDot Pet storefront into her site, making it easy for clients to shop the trusted products she recommends.