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A Pet Pro’s Holiday Playbook: Tips to Spark Joy (and Sales!) This Season
Simple, festive strategies to grow your sales, delight your clients, and make this holiday season your best one yet.
Michelle Huie
December 05, 2025
The holidays are one of the biggest opportunities for Pet Pros to drive sales, strengthen customer relationships, and make the season brighter for pets and their people. Pet parents are spending more than ever on gifts, treats, and cozy comforts — making it the perfect time to highlight your expertise and boost your business.
As pet parents spend more on gifts and cozy comforts this time of year, it’s the perfect moment to highlight your expertise and make it easy for them to shop small, shop local, and shop through your ShopDot storefront.
Ready to make the most of the holiday season? Here are a few simple ways to promote your ShopDot Pet storefront, connect with your clients, and turn festive cheer into sales — all while sharing the products you love most.
💌 1. Send a Holiday Email Campaign to Your Clients
A festive email is one of the most effective ways to drive traffic to your ShopDot storefront. Here’s how to make it pop:
Start with cheer: Use a warm, friendly subject line like “Paw-some Gifts for Your Furry Friends 🎁” or “Holiday Must-Haves for Cozy Pets.”
Show off your curation: Highlight a few of your favorite items from your ShopDot storefront (like the ones below). Create a collection called “My Holiday Favorites”
Include a clear call-to-action: Add a button that says “Shop My Storefront” or “Get Your Pet’s Holiday Favorites.”
✨ Pro tip: Include a festive photo of your shop or your pet “assistant” in the email for a personal touch!
Here is an example email to send to your clients:
Subject:
🎁 The Ultimate Holiday Gift Guide for Pet Lovers
Body:
Hi [First Name],
The holidays are here — and that means cozy nights, festive treats, and a chance to spoil our furry family members!
I’ve thoughtfully selected my favorite products to help pets feel pampered and loved this holiday season. Explore my storefront for cozy essentials and stylish finds — perfect for your pet and the pet lovers in your life.
Here are a few of my favorites: [Insert Favorite Products]
🎀 Shop my full storefront here: [ShopDot Storefront Link — “Shop Holiday Picks”]
Thank you for supporting my small business this holiday season!
Wishing you and your pets a joyful holiday,
[Your Name]
🐾 [Your Business Name or Tagline]
🛍️ 2. Curate Your Storefront with Holiday-Ready Products
The key to boosting holiday sales is to feature products that solve seasonal needs — warmth, comfort, and wellness. Here are some fun fall and winter favorites on ShopDot to feature on your storefront, and why they’re perfect for holiday shoppers:
The ultimate winter coat for dogs who love the outdoors. It’s stylish, water-repellent , and super warm — perfect for cold-weather walks or holiday adventures. A must-have for pet parents who want function and fashion.
This cozy fleece is soft, stretchy, and made from recycled materials. It’s ideal for keeping pets warm during chilly mornings or post-snow playtime. The rich Marine/Paprika colors make it extra festive for the season.
For active dogs and their humans. Your pet is dry, clean, and comfortable with their waterproof Trail Series jackets. Great gift for pet parents who love outdoor adventures with their pups.
Cats deserve cozy holiday naps too! This plush, donut-shaped hideaway offers comfort and security — ideal for cat owners who want to treat their felines to something special this season.
The perfect snuggle accessory for pets who love to burrow and nap. This playful design looks great in any home, and its plush comfort makes it a great gift for both cats and small dogs.
Sleek, modern, and irresistibly comfy, the Nooee Pet Cave blends style with function. It’s a perfect gift for design-conscious pet owners who want their furry friends to have a cozy retreat.
Keep pets active and pain-free through the holidays with this natural supplement that supports joint health. A thoughtful product for aging pets or those recovering from extra holiday playtime.
Stress-free holidays start with calm, comfortable pets. This CBD oil promotes relaxation and supports mobility — ideal for pets who get anxious during travel, guests, or fireworks.
This holiday season, pet parents are ready to shop — and they’re looking for trusted recommendations from experts like you. By curating a cozy, thoughtful storefront and promoting it through simple campaigns, you’ll make it easy for your community to shop small and support your business.